Slow and Steady Wins the Race

Hola Baykahs!
Look at me keeping my blogging schedule!!! That's what happens when you have TIME because you're a little slow in the mornings....

WHAT? SLOW? WHAT'S WRONG?? HOW'S THE BUSINESS DOING??

tsp. is FINE. However, we are suffering from the NEW BUSINESS problem. It's the age-old problem that every new business has to go through: GETTING TO KNOW YOU. Actually, our problems are pretty specific. The people of Las Vegas need  to realize that 1) WE ARE OPEN; 2) WE ARE OPEN AT 6 AM (we are next to a Starbucks that opens at 4:30, so I thought 6 am would be great in case they need cupcakes or cookies for work, school, etc...); 3) WE ARE DELICIOUS (this one is tough because I think SO many people have been burned by the "I look cute, but I taste like SH*T" bakeries, so they are reluctant to YET AGAIN give their money away and be disappointed; 4) WE ARE OPEN (seriously, people don't know no matter how many lights I have on).

I've tried to solve all these problems by having my beautiful counter girls out front with baking pans full of FREE SAMPLE MINIS, and that is slowly, but surely getting people in the door. I mean WHO CAN SAY NO TO LUCY??

In addition to the "ARE YOU OPEN" problem, I'm seeing another little problem....it's the "Why don't you have INSERT BAKED GOOD HERE like you used to at Retro?"

Yes...I know I OWNED Retro...and I CREATED it...but tsp. is DIFFERENT. I am doing my absolute BEST to keep the flavors FAMILIAR but not THE SAME. I want it to be a different place and that includes the flavors....and baked goods. In fact, I have something TOTALLY AND COMPLETELY NEW, and I can't stop EATING IT....

WHAT IS IT???

It's CINNAMON ROLLS.

Cinnamon rolls aren't DIFFERENT. I see those everywhere.

Well, tsp. has the most delicious, flaky, creamy, cinnamony cinnamon rolls I have EVER EATEN.

The are a croissant-like, flaky dough that I smother in butter, brown sugar, sugar, and cinnamon and then drench in cinnamon buttercream!!!! They are slightly crunchy, slightly gooey, and AMAZINGLY DELICIOUS.

Oh yeah...
AND, we have FAIRY ROLLS.

Fairy Rolls?? HUH??

Fairy Rolls were invented because I kept hearing and reading about Fairy Bread from Australia (which is LITERALLY white bread spread with butter and dipped in nonpareils), and I thought that I MUST create something as rad as that...and Fairy Rolls were BORN!

They are the same dough I use for the cinnamon rolls, but I just butter and sugar the dough and sprinkle on rainbow JIMMIES!

I smother the rolls with vanilla bean frosting and add MORE jimmies and MAGIC!!! Ok...it's not REAL magic, but it IS real DISCO GLITTER which is pretty much magic in a jar.

My initial idea was just to have "Cinnamon Sundays" and only sell them on Sundays...but guess what? I gave out free samples on the Friday and Saturday before our first Sunday with rolls....and people NOW WANT THEM EVERY DAY!!!! Every early customer I have had on Monday and today ALL came in for Cinnamon Rolls.

So, I'm listening. I ordered some new display boxes, and I am launching them every day when those cases arrive. Because as you ALL know PRESENTATION IS EVERYTHING.

It's a slow start, but we'll get there...ONE BITE AT A TIME...TOGETHER.

See you next Tuesday...with Fairy Rolls.

KG